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With direct mail campaigns, you have a formidable foe: the envelope. The envelope is a necessary element with brochures, letters, flyers – Basically anything other than a postcard – and it may be the only thing that stands in the way of the prospect of your message.

But this should not be. You can use the envelope to work for you, not against you. An envelope does not mean one way ticket to the trash. All you have to do is to adjust your methods for printing envelopes and you can change an enemy into a friend.

Here are some ideas to print envelopes make your package attractive instead of a roadblock:

Ditch the plain white look-like-everyone budget. White is not your only option when it comes to envelopes. This is an easy – since most other envelopes are white, you can choose any color other than white and have a great chance to stick out from the crowd. A yellow, red or green jacket can do wonders to attract people's attention. Sure your envelope is a light color for the ink of the post can still see clearly.

Try this on for size: use a different size envelope. Send your letter in an envelope enormous. Mail your brochure in a tiny envelope. Or, use a square envelope. Use a size or shape that will help your marketing piece stand out from boredom rectangular is the rest of the post. You can not get too crazy, but – to find postal services U.S. Web site at www.usps.com target = "_blank"> to make sure your size or shape is legal with them. If it is not, you'll end up losing all your money. Unless, of course, you like having wallpaper made of irregularly shaped envelopes.

"Hey, you!" Personalize the envelope. That's right, I am speaking to you. Use the recipient's name on the envelope and address that person directly. (And No I'm not talking about the address label – I am talking about using space other than the address label.) Use a font color (red or green work well) to send a message directly to the recipient at the front of the envelope, preferably in a handwriting-type font. Use the name First: "George, you'll save 50% on your next purchase gardening. "

Start your ad on the front of the envelope. This is consistent with the previous recommendation to customize the envelope. If you do not want to take the time to print the name of every person on the front of envelope, print something more generic. You can use a teaser like "Look inside a coupon for $ 10 discounts on products XX "or" Who can give you the lowest interest rate? "

For comments and inquiries for the survey article: Envelope Printing

About the Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Article Source: ArticlesBase.com – Make Your Direct Mail Envelope Enticing

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